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Tips for a Great Book Description

• ​You should heed the following five tips regardless of whether you’ve written a nonfiction or fiction book.

• 1. Keep it short.

• Somewhere between 150 and 250 words and no more than three paragraphs. You don’t want to bore people into putting the book down and the fewer words, the less likely you are to put in unnecessary plot points.

• 2. Write in third person.

• It doesn’t matter if the book is written in first person. This isn’t the book itself, it’s an ad.

• 3. Don’t overdo the language.

• You want simple, straightforward terms. No purple prose or verbose writing.

• 4. Write a hook.

• Just like your book needs a hook at the beginning, so does your book description. No one’s going to keep reading the description, let alone the whole book, if the first line is as boring as dry toast. Plus, this is often the only thing an online shopper will see before they’re prompted to click to see more, and you want them to click.

• 5. Use keywords.

• Emotional words, like chilling or passion, work well for both nonfiction and fiction book descriptions. You can Google power words to find some good ones. Don’t overdo it, though!

• You’ll also want to consider what people might be Googling that would lead them to your book. This is especially true for nonfiction works.