Book Publishing Statistics: Key Insights for Industry Professionals

Book publishing is a constantly evolving industry, and understanding current trends and statistics is essential for industry professionals to stay informed and make informed decisions. Here are some key insights into book publishing statistics that will help you stay up-to-date on the latest trends in the industry.

1. E-book sales continue to rise, while print book sales decline. According to the Association of American Publishers, e-book sales made up 24.9% of total trade book sales in 2020, while print book sales made up 75.1%. This trend has been steadily increasing in recent years, with e-book sales rising and print book sales declining.

2. Independent publishers are on the rise. In 2020, independent publishers accounted for 40% of the trade book market share, up from 35% in 2018. This trend is likely driven by the increase in self-publishing options and the proliferation of small, niche publishers.

3. The adult non-fiction market is the largest segment of the book publishing industry. In 2020, adult non-fiction made up 36.9% of the trade book market, followed by adult fiction at 30.4% and children's/young adult at 25.6%. Within the adult non-fiction category, the largest sub-segments are business and personal finance, self-help, and current events.

4. Audiobooks are growing in popularity. According to the Audio Publishers Association, audiobook sales rose by 23.9% in 2020. This trend is likely driven by the convenience and accessibility of audiobooks, as well as the increase in listening options, such as through audiobook subscriptions and smart speakers.

5. International markets are becoming increasingly important. Exports of U.S. book products reached $2.2 billion in 2020, with Canada, the United Kingdom, and Australia being the top three markets. As the global market continues to expand, it will be important for industry professionals to consider international distribution and marketing strategies.

6. The publishing industry is becoming more diverse. According to Lee & Low's annual diversity survey, the percentage of books by authors of color rose from 14% in 2015 to 21% in 2020. Additionally, the percentage of books with diverse content (defined as books about characters from underrepresented racial/ethnic groups, LGBTQ+ characters, or characters with disabilities) rose from 22% in 2015 to 32% in 2020. This trend towards increased diversity and representation is important for industry professionals to consider in their publishing decisions.

Overall, the book publishing industry is undergoing significant changes, with e-book sales rising, independent publishers on the rise, and international markets becoming increasingly important. Industry professionals should keep these trends in mind as they make decisions about publishing and marketing strategies.