Google Business Profile

Alpha Book Publisher
Aug 15, 2024
2 min read

Google Business Profile (GBP) is a free tool that allows businesses to manage their online presence across Google, including Search and Maps. If you're wondering about the differences, Google My Business was rebranded as Google Business Profile in 2021, simplifying the process of managing business information directly from Google Search and Maps.

Is Google Business Profile Free?

Yes, creating and managing a Google Business Profile is entirely free. It's a valuable tool for increasing visibility and connecting with potential customers.

How to Get Your Business Profile on Google

To create a Google Business Profile:

Sign in to Google: Use your existing Google account or create a new one.
Go to Google Business Profile: Visit the Google Business Profile Manager.
Add Your Business: Enter your business name and address. If your business already exists on Google, you can claim it.
Verify Your Business: Google will ask you to verify your business. This can be done via a postcard, phone, or email.
Optimize Your Profile: Add photos, hours of operation, and other relevant details to attract customers.

Removing Your Google Business Profile

If you want to remove your Google Business Profile:

Log in to Google Business Profile Manager.
Select the business you want to remove.
Click "Remove Business" under the settings option.
Follow the prompts to confirm the removal.

Differences Between Google My Business and Google Business Profile

The core functionality remains the same, but with the rebranding:

Google Business Profile allows more direct management of your business information within Google Search and Maps.
Google My Business was the previous platform, which required accessing a separate dashboard.

Managing Your Business Profile

To manage your profile, simply log in through the Google Business Profile Manager. Here, you can update information, respond to reviews, and view insights on how customers interact with your profile.