How many books do first-time self-published authors sell?
- Dua from the Alpha Content Team
- Aug 19, 2024
- 4 min read

Self-publishing offers authors the opportunity to reach readers directly, but sales and earnings can vary significantly. For first-time self-published authors, understanding the potential sales figures and the factors that influence them is crucial for setting realistic expectations.
How Many Books Do First-Time Self-Published Authors Sell?
The number of books sold by first-time self-published authors can vary widely. Several factors, including genre, marketing efforts, and the quality of the book, play a role in determining sales figures.
Average Sales: Many first-time self-published authors sell between 100 to 250 copies of their book. This range can be higher or lower depending on the author's efforts in marketing and promoting their book.
Outliers: Some first-time authors, particularly those who invest heavily in marketing or have a strong niche following, can sell thousands of copies, while others may struggle to reach 100 sales.
How Much Do Self-Published Authors Make on Their First Book?
Earnings from a first self-published book depend on several factors, including the book's price, royalty rate, and the number of copies sold.
Earnings Per Book: If a self-published eBook is priced at $2.99 on Amazon, with a 70% royalty rate, the author would earn approximately $2.00 per sale.
Total Earnings: If a first-time author sells 200 copies, they might earn around $400 from their first book. However, this is a general estimate, and actual earnings can vary based on pricing, discounts, and sales channels.
What Is the Average Sales of Self-Publishing Books?
The average sales figures for self-published books can be modest:
Overall Average: The average self-published book sells around 250 to 500 copies over its lifetime. Many books sell fewer copies, while a smaller percentage of titles achieve significantly higher sales.
Higher-End: Some successful self-published books can sell thousands or even tens of thousands of copies, particularly if the author is prolific, invests in marketing, or writes in a popular genre.
How Many Books Does an Author Have to Sell to Be a Best Seller?
The number of books needed to be considered a best seller varies depending on the platform and category:
Amazon Best Seller: To reach the top of an Amazon category, an author might need to sell anywhere from 500 to 1,000 copies in a single day, depending on the competition in that category.
NY Times Best Seller: For traditionally published books, selling around 5,000 to 10,000 copies in a week might be enough to make the New York Times Best Seller list, although this can vary significantly by category and competition.
How Many First-Time Authors Get Published?
In the traditional publishing world, a relatively small percentage of first-time authors get published:
Estimated Percentage: It's estimated that less than 1% of manuscripts submitted to traditional publishers are accepted for publication. However, the rise of self-publishing means that any author can publish their book if they choose to do so independently.
How Many Copies Does the Average Book Sell on Amazon?
The average self-published book on Amazon sells around 250 to 500 copies over its lifetime. However, this average includes a wide range of outcomes:
Low-End: Some books may sell fewer than 100 copies, particularly if the author does little to promote the book.
High-End: Successful self-published books can sell thousands of copies on Amazon, especially if the author actively markets the book and targets a popular genre.
How Many Self-Published Books Are Successful?
The definition of success varies depending on the author's goals. If success is defined as selling a significant number of copies or making a substantial income:
Percentage of Success: It's estimated that only about 1% to 5% of self-published books achieve significant commercial success (e.g., selling over 1,000 copies or earning a full-time income).
Success in Niche Markets: Many self-published authors find success within niche markets, even if they don’t achieve massive sales figures.
How Many Books Sold Is Considered Successful?
The number of books sold that is considered successful varies depending on the author’s goals and industry standards:
Modest Success: Selling 500 to 1,000 copies is often considered a modest success for a self-published book.
Significant Success: Selling over 5,000 copies is generally seen as a strong indicator of success, especially for a self-published author.
Major Success: Selling 20,000 to 50,000 copies or more typically indicates a highly successful self-published book.
Self-Published Book Sales Statistics
Statistics on self-published book sales indicate a wide range of outcomes:
Median Sales: Some studies suggest that the median number of copies sold by self-published authors is around 100 to 250, meaning that half of the authors sell fewer copies and half sell more.
High-Performing Authors: A small percentage of self-published authors account for the majority of sales, often those who have multiple books, invest in marketing, and write in popular genres.
How Many Copies Does a Best Selling Book Sell?
For a book to be considered a best seller, it typically needs to achieve significant sales in a short period:
Amazon Best Seller: Depending on the category, an author might need to sell 1,000 to 5,000 copies in a day or over a few days to reach the top of the charts.
NY Times Best Seller: Achieving a spot on this list often requires selling 5,000 to 15,000 copies in a week, though these numbers can vary based on competition and category.

How Many Books Sell 100,000 Copies?
Selling 100,000 copies is a significant milestone that few books achieve, but it’s possible with the right combination of factors:
Major Best Sellers: Books that reach this level of sales are typically either traditionally published best sellers or highly successful self-published books with strong marketing and a large audience.
Popular Genres: Books in genres like romance, thriller, or self-help are more likely to reach this milestone, especially if they resonate well with their target audience.
How Much Do Self-Published Authors Make on Amazon?
Earnings for self-published authors on Amazon vary widely:
Per Book: Self-published authors typically earn between $1.50 and $4.00 per eBook sale, depending on the price and royalty rate.
Monthly Earnings: Many authors make between $100 and $1,000 per month, though top earners can make significantly more.
Final Thoughts
The sales and earnings of self-published authors vary greatly depending on factors like genre, marketing efforts, and the quality of the book. While many first-time authors sell a modest number of copies, with dedication and effective marketing, it’s possible to achieve substantial success in self-publishing. Understanding the potential sales figures and setting realistic expectations can help you navigate the self-publishing journey more effectively.
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