How much does a self-published book sell for?
- Alpha Book Publisher

- Aug 16, 2024
- 4 min read

Self-Published Book Sell For?
Self-publishing has become a popular route for authors who want control over their work and profits. But how much does a self-published book typically sell for, and what kind of earnings can authors expect? This guide will break down the factors affecting the price of self-published books, how much authors can make per sale, and what it takes to succeed as a self-published author.
How Much Does a Self-Published Book Sell For?
The price of a self-published book varies based on factors like genre, length, and market demand. Typically, self-published eBooks sell for anywhere between $2.99 to $9.99, while print books (like paperbacks) might range from $7.99 to $19.99. These prices are competitive and align with what readers expect to pay on platforms like Amazon.
Pricing is crucial for sales. Lower prices can attract more buyers, but setting the price too low might undervalue your work. Conversely, a higher price could imply better quality but might reduce the number of sales. The right price strikes a balance, appealing to your target audience while ensuring profitability.
How Much Do Self-Published Authors Make Per Book?
The earnings of self-published authors per book depend on the price set and the platform used. On Amazon, for example, authors typically earn 70% royalties for eBooks priced between $2.99 and $9.99. For books priced outside this range, the royalty rate drops to 35%. This means that if you sell an eBook for $4.99, you could earn around $3.50 per sale after Amazon’s cut.
For paperback books, the profit margin is generally lower due to printing and distribution costs. Authors might earn anywhere from $1 to $5 per paperback, depending on the price, page count, and whether they use Amazon's print-on-demand service.
What Is the Average Profit of a Self-Published Book?
The average profit of a self-published book varies widely, depending on the number of copies sold and the selling price. Most self-published books sell fewer than 250 copies in their lifetime, making it crucial for authors to actively market their books to boost sales. With average earnings per book ranging from $1 to $5 for paperbacks and $2 to $5 for eBooks, the total profit can be modest unless sales volume is high.
Authors who invest in marketing, build a strong readership, and continuously release new books tend to see better profits. Successful self-published authors often treat their writing as a business, constantly working to grow their audience and improve their sales.
Do You Make Money If You Self-Publish a Book?
Yes, you can make money by self-publishing a book, but the amount varies. Earnings depend on factors like book quality, marketing efforts, and audience reach. While some authors make significant income, many make modest profits, especially from a single book.
Self-publishing provides higher royalty rates than traditional publishing, allowing authors to keep a larger share of the profits. However, success often requires investing time and money in editing, cover design, and marketing to attract readers and boost sales.

How Much Should I Sell My Book for on Amazon?
When deciding how much to sell your book for on Amazon, consider the following factors:
Genre and Market Expectations: Research similar books in your genre to see what they’re selling for. Readers have expectations based on genre, and pricing outside this range could impact sales.
Length and Content: Longer books can typically command higher prices. For instance, a 100-page book might be priced between $2.99 and $5.99 for an eBook.
Royalties: To maximize earnings, set your eBook price between $2.99 and $9.99, as this qualifies for Amazon’s 70% royalty rate.
For paperbacks, factor in printing costs and set a price that covers expenses while providing a profit. A 100-page paperback might sell for $7.99 to $12.99, depending on the market and production costs.
How Many Self-Published Books Are Successful?
Success for self-published books varies widely, and it’s difficult to quantify. Most self-published books sell fewer than 250 copies, but there are many exceptions where books sell thousands or even millions of copies. The key factors in a book’s success include quality, marketing, and the author’s ability to connect with readers.
Building a successful self-publishing career often involves producing multiple books, engaging with readers, and continually improving writing and marketing strategies. While only a small percentage of self-published books achieve significant commercial success, consistent effort and strategic marketing can greatly increase your chances.
How Much Does It Cost to Self-Publish a Book?
The cost to self-publish a book can range from zero to several thousand dollars, depending on how much you invest in editing, cover design, formatting, and marketing. While it’s possible to self-publish for free using platforms like Amazon KDP, investing in professional services can improve the quality of your book and its chances of success.
Typical costs might include:
Editing: $500 to $2,000
Cover Design: $100 to $500
Formatting: $100 to $300
Marketing: Variable, but could range from $100 to $1,000+
Some authors choose to do everything themselves, while others hire professionals to ensure their book stands out in a crowded market.
Average Paperback Book Price on Amazon
The average price for a paperback book on Amazon ranges from $9.99 to $19.99, depending on factors like genre, length, and author reputation. Paperbacks tend to be priced higher than eBooks due to printing costs, but they also offer a tangible product that some readers prefer.
Authors should consider their target audience and market trends when setting a price. While it’s important to remain competitive, pricing should also reflect the value and quality of the content.
How Much Should a 100-Page Book Cost?
For a 100-page book, pricing will vary based on format and market. Here’s a general guide:
eBook: $2.99 to $5.99
Paperback: $7.99 to $12.99
These prices balance affordability with the need to cover production costs and earn a reasonable profit. It’s important to consider both reader expectations and the royalties you’ll earn at different price points when setting your price.
Final Thoughts
Pricing a self-published book requires a strategic approach that balances affordability with profitability. While earnings can vary widely, understanding the factors that influence book sales and profits can help you set realistic expectations and make informed decisions. With the right combination of quality, pricing, and marketing, self-published authors can achieve both financial and creative success.




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