Self-Publishing Vs Traditional Publishing Explained
- Alpha Book Publisher
- Aug 16, 2024
- 5 min read

What Is the Difference Between Self-Publishing and Traditional Publishing?
The main difference between self-publishing and traditional publishing lies in who manages the production, distribution, and marketing of the book.
Self-Publishing:
Control: The author handles all aspects of the publishing process, including editing, cover design, formatting, and marketing. You have full control over your book and its future.
Upfront Costs: The author bears the costs of production (editing, design, etc.), although there are platforms that allow free publishing.
Royalties: Self-published authors typically keep a much larger percentage of the profits, often up to 70% on platforms like Amazon KDP.
Time to Market: Self-publishing is much quicker, and a book can be published within days or weeks.
Traditional Publishing:
Control: The publisher takes control of the production, editing, cover design, and distribution. The author typically has less creative control.
Upfront Costs: Traditional publishers cover all costs of editing, design, marketing, and distribution, meaning no upfront costs for the author.
Royalties: Authors usually receive an advance and earn royalties, typically around 10-15% of book sales, after the advance is earned out.
Time to Market: The traditional publishing process can take 12–18 months or longer, as manuscripts go through extensive editing, design, and production processes.
What Is the Difference Between Self-Publishing and Traditional Publishing for Music?
The differences between self-publishing and traditional publishing in the music industry are similar to book publishing but involve rights and royalties related to the songs.
Self-Publishing in Music: Musicians retain ownership of their music and control how it's used. They handle production, distribution, and licensing, but also bear the costs.
Traditional Publishing in Music: Music publishers manage licensing and distribution of songs, and in return, take a cut of royalties (typically 50%). They also handle synchronization rights for music in films, commercials, and other media.
What Is the Difference Between a Publisher and a Self-Publisher?
The key difference is that a publisher (in traditional publishing) is responsible for the entire production and distribution process. They take the financial risk and cover all costs involved in publishing, marketing, and distributing the book. The author signs over a portion of their rights and royalties to the publisher.
A self-publisher is the author who takes on all responsibilities for publishing their work. The self-publisher maintains all rights and earns higher royalties but must also cover the costs and handle all marketing and promotion.
Is Self-Publishing or Traditional Publishing More Profitable?
It depends on the success of the book and how well it sells:
Self-Publishing: Authors keep more of the royalties (up to 70% on platforms like Amazon), so for books that sell well, this can be far more profitable. However, self-published authors don’t get advances and must invest in production and marketing upfront.
Traditional Publishing: While the royalty rate is lower (typically 10-15%), traditional publishing offers an advance (anywhere from $5,000 to $50,000 or more), which can be significant. Over the long term, self-publishing often yields more profit for bestsellers because of higher royalty rates, but traditional publishing offers financial stability with an advance.
Self-Publishing vs. Traditional Publishing Pros and Cons
Self-Publishing Pros:
Full creative control over the content, cover, and pricing.
Higher royalty rates, often up to 70%.
Faster publishing timelines—can be as quick as days or weeks.
Retain all rights and future earnings potential.
Self-Publishing Cons:
The author bears all upfront costs (editing, cover design, marketing).
Harder to get books into physical bookstores.
All marketing is the author’s responsibility.
May lack the credibility associated with traditional publishing.
Traditional Publishing Pros:
No upfront costs—publishers cover editing, design, and marketing.
Professional marketing and distribution channels, with the potential for bookstore placement.
Authors receive an advance payment against future royalties.
Validation and credibility of being published by a recognized publisher.
Traditional Publishing Cons:
Lower royalty rates (10-15%).
Less creative control over the final product.
Longer publishing timelines (12-18 months).
The process is highly competitive and difficult to break into.

Why Self-Publishing Is Bad (Common Criticisms and Misconceptions)
Self-publishing is sometimes criticized due to common misconceptions:
Lower Quality: Some believe that self-published books lack the quality of traditionally published ones because they may not go through rigorous editing or design processes. However, many self-published authors hire professionals to produce high-quality books.
Limited Distribution: Self-published books often struggle to get into brick-and-mortar bookstores, limiting physical presence.
Marketing Challenges: Marketing is entirely the author’s responsibility, and many new authors find it difficult to promote their book without publisher support.
However, with proper investment in professional services and marketing, self-published books can be of high quality and very successful.
Do You Make More Money Self-Publishing or Traditional Publishing?
Authors who can effectively market their books often make more money through self-publishing, due to higher royalty rates (up to 70%). Traditional publishing, on the other hand, may be more profitable for authors who sell fewer books but benefit from the advance and professional marketing support.
Traditional Publishing vs. Self-Publishing on Reddit
On Reddit, authors frequently discuss the pros and cons of each publishing method:
Self-Publishing: Reddit users often praise self-publishing for giving authors complete control and higher royalties. However, many also mention the challenges of marketing and the upfront costs associated with hiring editors and designers.
Traditional Publishing: While traditional publishing is seen as more prestigious, Reddit users often point out the long wait times, low royalties, and difficulty of getting accepted by a publisher.
What Is Traditional Publishing?
Traditional publishing refers to the process where a publishing house takes on the responsibility of producing, marketing, and distributing a book. The publisher covers all costs and works with the author to edit, design, and print the book. In return, the author gives up a percentage of the royalties and some rights over the book. It is a highly competitive process, and authors often need a literary agent to submit manuscripts to major publishers.
Disadvantages of Traditional Publishing
Loss of Creative Control: The publisher has final say over the cover design, editing, and even the title of the book.
Lower Royalties: Traditional authors typically earn 10-15% royalties, which is significantly lower than self-publishing.
Time-Consuming: The process of finding a publisher, negotiating a deal, and then producing the book can take years.
Difficult to Break Into: Securing a publishing contract is highly competitive, and many manuscripts are rejected by agents and publishers.
How Much Does Traditional Publishing Cost?
In traditional publishing, the author does not bear the costs of production. The publisher pays for editing, design, printing, and marketing. However, the “cost” to the author comes in the form of reduced royalties. Authors earn a small percentage of each book sold (typically 10-15%) and must wait until they’ve earned back their advance before receiving further royalty payments.
Final Thoughts
Both self-publishing and traditional publishing have their unique advantages and disadvantages. Self-publishing offers creative control, higher royalties, and a faster process, but requires upfront investment and marketing effort. Traditional publishing, on the other hand, provides professional support and credibility, but at the cost of slower timelines and reduced creative control. Your choice will depend on your goals, budget, and how much control you want over the publishing process.
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