The Art of the Comeback: How Trump Defied Expectations and Won the Presidency

The Art of the Comeback" is a book written by Donald Trump and published in 1997. The book details Trump's experiences during a difficult period in his business career and how he was able to recover and become successful again. The book covers a variety of topics including business strategy, personal branding, and the importance of perseverance. In the book, Trump describes his comeback as "one of the greatest in the history of business" and he shares the lessons he learned during this period, which he believes are applicable to anyone looking to turn their fortunes around. Some of the key takeaways from the book include the importance of being able to adapt to change, having a positive attitude, and being willing to take risks. After the 2016 United States Presidential election, the book was seen as a precursor of his comeback as a political figure, defying the expectations of many political analysts and winning the presidency.