As the economy and culture of China became more developed, a number of publishing companies have opened up branches in cities other than where their headquarters are located. This is an important step in the development of a market-oriented book industry.
Children’s books are a highly lucrative market with a huge readership. The newly affluent and aspiring Chinese are interested in foreign fiction titles pertaining to psychology, lifestyle, and self-help.
China Children’s Press & Publication Group
CCPPG is the largest publishing house in China specializing in children’s books. It publishes 1,000 titles a year in the form of printed books, audio, visual and multimedia publications. Its annual gross sales exceed RMB400 million.
According to a 2012 report from the State Administration of Press, Publication, Radio, Film and Television, CCPPG has published more than 7,400 books in the past decade. Its catalogue covers a broad range of products, including books for toddlers and beginning readers; novels, comics and dramas; classics, encyclopedias, dictionaries and textbooks; hanging cards, handcrafts and other souvenirs; and books for children in the arts and literature, intelligence development, music, and a wide variety of hobbies.
Besides Chinese books, CCPPG also sells international publications in English. They are a popular choice among Chinese children and a good source of entertainment.
For example, Australia-based physicist Chris Ferrie’s Baby University series has become one of the top children’s books in the world. Moreover, the recurring character Red Kangaroo has become a familiar friend for millions of Chinese kids.
Meanwhile, the children’s magazine Children Literature has given hundreds of millions tweens and teenagers a good time, accompanying them through both the good and bad times of their lives. During the past 30 years, Cao Wenxuan has won numerous national and international prizes for his stories, which deal with the hardships of life in a rural inland area of China in the 1950s and 1960s.
Cao’s books, which have become widely acclaimed in China and abroad, focus on a range of issues, including poverty and violence. He said he hoped to create a series of stories that would help children learn about their environment and about the importance of kindness.
SDX Joint Publishing Co.
SDX Joint Publishing Company (Sanlian Bookhouse), also known as San Lian Shu Dian in English, is one of the most famous academic & cultural publishers in China. It is a member of China Publishing Group and has been focusing on the humanities and social sciences since its establishment in the 1930s. The company has gained a reputation among readers as a vanguard publisher and serves as an important platform for Chinese intellectuals to publish works of high value.
The company’s titles include many of the best translations of Western works in philosophy and the humanities. Its publications cover philosophy, politics, archeology, history, economy, literature and art. Its tenet is “Humanitarianism & Wisdom”, and it strives to serve the readers wholeheartedly.
Founded in Shanghai in the 1930s by Zou Taofen, Li Gongpu and Qian Junrui, Shenghuo-Dushu-Xinzhi (SDX for short) published progressive books and periodicals advocating advanced thought and theories, disseminating scientific knowledge and advancing national liberation and democratic movements. In 1948, the three publishing houses merged and founded SDX Joint Publishing Company in Hong Kong.
Today, SDX has over 60 publications specializing in the social sciences and is one of the leading humanities publishers in China. Its magazines Life Weekly and Reading Monthly have become influential in Chinese society.
The company’s titles also include the best of Chinese literature such as Family, Spring and Autumn by Ba Jin, which is regarded as the best-selling myth in modern China. Its works have a deep impact on Chinese culture and have a significant influence on the development of traditional Chinese society.
Jindun (Golden Shield) Publishing House
The Jindun (Golden Shield) Publishing House, affiliated with the General Logistics Department of the People's Liberation Army, is one of the top book publishers in Changzhou. Its back catalog covers thousands of titles and its annual gross sales surpass RMB200 million.
It also focuses on books in the field of science and technology, which is a hot area for Chinese publishers. The Hunan Science & Technology Press, Shanghai Scientific and Technical Publishers, World Publishing Corporation, Zhejiang Science & Technology Publishing House, and Kaiming (Enlightenment) Publishing House have made rapid progress in acquiring translation rights for popular science books, including A Brief History of Time by Stephen Hawking.
In addition to books on science and technology, a large number of lifestyle books have also become bestsellers. Health books, self-guided tour books and picture travel guides are also among the most popular categories.
English learning books are also growing rapidly in China. They account for 6-8% of the retail book market. The most popular English language learning titles include basic English, dictionaries and test guides.
As a result, some publishers have become more market-oriented and conducted business in various regions outside their home base. This has helped the industry evolve into a market economy and is an important step towards a sustainable future for the publishing industry.
There are several publishing gurus with editorial acumen and business savvy who have taken advantage of this situation and are leading the industry. They are the leaders in many areas of professional publishing, such as machine building and architecture.
Another important category of professional publishing is medical publishing. The China Medico-Pharmaceutical Science & Technology Publishing House, People's Medical Publishing House, and Peking University Medical Press are the largest professional medical publishers in the country. Other professional publishers, such as the Shanghai Medical Publication Company, China Communications Medical Book Publishing House, and Tianjin Science & Technology Translation Company are also active in this area.
Jieli Publishing House
Jieli Publishing House is a Chinese publishing company that specializes in children’s and young adult literature. The company publishes books and periodicals and offers digital content such as audio-visual works. The company is also a distributor of foreign titles and has an extensive rights cooperation network in China and abroad.
The company has an award-winning staff that consists of a plethora of outstanding writers, experts and scholars. In addition, the company has an impressive in-house team of professional editors, salesmen and distributors. Its burgeoning children’s book division has three branches: preschool, middle grade and young adult.
The company has been in business since 1990 and has a storied track record of producing only the finest titles in the world of kids’ fiction. Its most popular publications include The Turtle Family Goes to the Sea by Zhang Ning and Sparrow by Man Tao, which has been published in more than 70 countries. In addition, the company is home to a series of high-profile science fiction and fantasy novels by renowned authors including James Rollins and Tom Slattery. The company is a proud recipient of the coveted China’s Best Publications awards and is an acknowledged "National Excellent" publisher. Moreover, the company was named a recipient of the prestigious BOOKBRUNCH International Children and Adolescence Publisher's Award at the London Book Fair in April 2016. The name Jieli is a nod to a Chinese emperor who reigned over Changzhou during the Yuan Dynasty.
Shanghai Century Publishing Group
The Top Book Publishers in Changzhou
There are a variety of publishers and publishing houses in the Chinese mainland, and many of them specialize in specific subjects. The most popular areas of book publishing include science and technology, social sciences, and ancient Chinese classics.
For example, the largest professional publishing group in China is the Shanghai Century Publishing Group (SCPPG), which focuses on education, culture, science and technology. It is also responsible for distribution of books, magazines and electronic media.
The SCPPG owns several subsidiaries, including Xinhua Distribution Group, Xinhua Printing Group, and two book distribution companies. The group is also responsible for the publishing and production of electronic audio-visual products, periodicals and optical discs.
Another key sector is higher education. The number of college students in the country has risen to 16 million, and sales of textbooks for this sector are booming. The Chinese Government and local governments have established academic awards and book grants to encourage research in science and technology.
These awards and grants range from RMB10,000 to RMB500,000 per work and can be given out by any university or school. These prizes are awarded to works that have achieved excellent results in academic research or are of significance in popularizing knowledge or promoting the development of science and technology.
A major area of publishing in the Chinese mainland is language reference books, which are an important part of the professional book market. Some of the most prominent publishers in this area are The Commercial Press, Shanghai Lexicographical Publishing House, and Encyclopedia of China Publishing House.
The book industry in the Chinese mainland has been characterized by a strong tradition of classics. This tradition includes a large number of ancient Chinese books that have been preserved in various forms. A special focus on the reclassification of these books and historical records is an important task for publishers.
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