The Chinese book publishing industry has a long tradition of innovation. It has also developed many innovative techniques to make books more attractive to readers.
The best book publishers are those who have a strong back catalog and high sales performance. These companies are often open-minded and able to adapt quickly to the changing market environment.
1. People's Fine Arts Publishing House
The People's Fine Arts Publishing House is the world's largest publisher of illustrated books. Its headquarters are located in the west section of Liu Li Chang Street outside of the He Ping Men (Peace Gate) in Beijing. It also operates a museum and antiques gallery. It has published more than ten thousand titles and has annual sales of RMB 2.4 billion.
Its major publications include various albums and treatises of fine arts, books on practical skills, comic strips, New Year paintings, posters, periodicals of fine arts and art series. It is a well-known publishing institution in China and is visited by many foreign artists and scholars.
As one of the major publishers in Guiyang, it publishes books on culture and the humanities, as well as a variety of social science books. Its magazines Du Shu (Reading) and SDX Weekly are highly regarded by Chinese intellectuals.
Other popular book categories are health and travel, and a number of self-guided tour books have been successful sellers. The medical expert Hong Shaoguang has written a series of health books that have sold over one million copies.
Meanwhile, science books have been catching on in recent years with the Hunan Science & Technology Press translating and publishing the works of Stephen W. Hawking and other top scientists.
Another important book publisher is the China Educational Publications Import & Export Corporation. Its publishing scope includes textbooks for kindergarten, elementary and high schools to colleges and universities, vocational schools, special education, secondary education for adults, and ELHI teachers' training materials. It owns printing factories and publishes 1,000 titles annually.
Its books are sold in bookstores, libraries and online. It has an extensive network of distributors, with more than 30 companies in more than 40 cities and provinces throughout China.
2. Rong Bao Zhai
Rong Bao Zhai, founded in 1672, is located on the west section of Liu Li Chang Street outside He Ping Men (Peace Gate). It is a world-renowned Chinese cultural establishment that specializes in the "four treasures of the study" (brushes, ink sticks, ink stones and paper) as well as antiques, publishing and cultural exchange. It is a model for uncompromising integrity, a spiritual oasis for artists and art lovers to gather together and communicate, as well as a garden for the inheritance of Chinese civilizations and an emissary of communication between Chinese and foreign cultures.
Its philosophy takes “making friends by literature and achieving progress for good reputation” as its basic value. It aims to become an important platform for trading Chinese paintings and calligraphy artworks and offering artistic services. It has also established a stable author team consisting of celebrated artists, experts and scholars from home and abroad.
Besides being a comprehensive cultural enterprise, Rongbaozhai is also a leading publisher in painting and calligraphy books. Its published titles include books on calligraphy and seal cutting, painting collections, artistic theories, academic monographs, popular readings on paintings and calligraphy, and artistic collections.
This publisher is one of the top book publishers in Guiyang and enjoys a strong market share in this area. Its annual gross sales are estimated to be RMB200 million.
Social science is a relatively large segment of the book market. It accounts for 7% of book sales and includes books on politics, economics, military affairs, languages, history and geography.
There are several publishers specializing in the social sciences and many of them are affiliated with universities. There are over 100 university presses in the Chinese mainland.
3. Jindun (Golden Shield) Publishing House
Among the top book publishers is the Jindun (Golden Shield) Publishing House of China. In the book publishing business it is all about maximizing customer satisfaction. The company boasts an impressive portfolio of books, magazines, and online content as well as an impressive chain of stores in Beijing, Shanghai and Guangzhou to boot. The most laudable achievement of the company is its ability to attract and retain top talent in the industry. This is a win for the company in the eyes of both employees and customers alike.
The company is also well known for its advertising and public relations activities as well as its sponsorship of events and products worthy of a cult status. The company has a number of subsidiary companies including the Jindun Book Group, Jindun Media Group, Jindun Science and Technology Group and Jindun Technology Group which together produce more than 6,000 titles annually. The aforementioned company is the largest and most comprehensive publishing conglomerate in the country.
4. China Light Industry Press
Guiyang, the capital of southwest China’s Guizhou province, is a growing city with an economy that relies on state-owned enterprises. It also serves as a major transportation hub in South Western China, with high-speed railways to Chongqing and Kunming underway.
In addition to its industrial sector, Guiyang has a strong logistics industry and a growing tourism industry. This has led to a steady increase in tourism arrivals and a large amount of tourism spending.
Book publishing is a highly competitive sector in the Chinese mainland. The country has 568 publishing houses (including 36 imprints), of which 219 are national publishers. Most of them are located in Beijing and Shanghai.
There are a variety of genres and formats in the book market including science, literature, art, and fiction. Among the most popular genres are medical, travel, and lifestyle books.
Most professional titles are published by education and university presses. These include textbooks, reference and teaching guides, supplementary materials, and study related books. The top performing publishers are Longman Book Company, Jilin Educational Publishing House, Shaanxi Normal University Press, Northeast Normal University Press, Guangxi Normal University Press, and Beijing Normal University Press.
Another category of book publishing in the Chinese mainland is illustrated titles. These books are generally very popular and represent a large portion of the total number of titles published each year.
These titles are available in the Chinese language and can be easily translated into other languages. This is an increasingly important area of book publishing in the country.
As Chinese light manufacturing firms struggle with rising labour costs, many of them are looking to relocate their production lines to low-wage developing countries. However, this is a process that faces significant challenges. First movers must overcome a misperception of risks associated with investing in a foreign country. This is exacerbated by information asymmetry.
5. Shanghai Century Publishing Group
Guiyang is located in the center of Guizhou province, on the Nanming River, which eventually joins the Wu River to form the Yangtze River (Chang Jiang). It has highway connections with Kunming in Yunnan and Chongqing, China's wartime provisional capital, as well as Hunan and Guangxi.
The city is home to several major book publishers that cover a variety of subjects, including language reference books, literature and art, lifestyle, and professional publishing. It is also the base for many Chinese book authors who publish abroad.
A few of the most popular publishers include The Commercial Press, Shanghai Lexicographical Publishing House, Encyclopedia of China Publishing House, and Sichuan Lexicographic Publishing House. They have a strong reputation for excellence in their fields and are known to provide high-quality, accurate information.
These publishers are backed by a large number of editors and professionals who write for these publications. These professionals have a wide range of subject specialties and a great number of published works.
In the professional publishing field, there are a number of important publishers including China Machine Press, China Architecture and Building Press, Beijing Institute of Technology Press, China National Defense Industry Press, Liaoning Science and Technology Press, and Shanghai Scientific and Technical Publishers. They publish a wide array of professional titles covering subjects like mechanical engineering, automobile engineering, electrical engineering, electronics, instrument making, automation, computer technology, and business and management.
As living standards improve, many books related to lifestyle have become a popular choice for readers. These include topics ranging from fashion, food, travel, sports, and self-help to health, hobbies, and collecting.
Another notable book publisher is the China Educational Publications Group, which has a solid track record in producing textbooks for kindergarten, elementary, and high schools to colleges and universities and ELHI teachers' training materials. It is the largest educational publisher in China and has annual sales approaching RMB1.2 billion.
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