When it comes to book publishing, there are many choices for authors to consider. Choosing the right publisher can make all the difference when it comes to getting your work published.
Chinese publishers typically operate from their home bases with editing, design, printing and distribution all done in-house. However, as the market economy has become more competitive, many of them have started to branch out outside their hometowns.
1. People’s Literature Publishing House
One of the largest and most prestigious book publishing institutions in China, People’s Literature Publishing House was founded in 1951 and is currently a member of the China Publishing Group Corporation. The company has a full range of publishing and printing capabilities. Its line of business includes scholarly publications, editions of classical Chinese literature, and dictionaries.
This venerable publisher is also known for its award-winning children’s books and a selection of quality paperbacks. The company’s head office is located at Chaoyangmen 116 in Beijing.
The company’s website features an opulent online bookstore, with over 3,000 titles available in its catalog. For premium subscribers, it also offers a PubMail service that sends out a personalised, on-line newsletter with a focus on the company’s latest books and other promotions. This is a great way to keep in touch with the company and its staff, or to find out about new titles in your favourite genre. The PLPH website also has a number of interactive features, including a searchable online library and a blog section that can help you discover and share the latest Chinese literary happenings. Alternatively, you can also contact the company by phone or email. The team at PLPH is always on hand to answer your questions and provide the best advice possible.
2. Jindun (Golden Shield) Publishing House
Jindun (Golden Shield) Publishing House, affiliated with the General Logistics Department of the People’s Liberation Army, publishes thousands of titles each year and has annual gross sales of RMB200 million. Its publications range from science and technology to practical subjects such as health, horticulture, animal husbandry, cooking, sewing, and knitting.
Chinese publishers tend to divide books into eight or nine categories: social sciences, science and technology, literature and art, children’s books, Chinese classics, education, academic, and reference and encyclopedia. However, some publishers also follow Western practices and group books into three general categories: trade, professional, and educational.
China’s publishing market is dominated by the country’s national and international books, which account for about 80% of total titles sold. The top sellers are American, European, and Japanese comics, which are a hot commodity among younger readers.
For example, the biweekly Mickey Mouse magazine is a top seller. It has monthly sales of 700,000 copies.
Besides textbooks, other educational publications include teaching guides and supplementary materials, which are widely used by teachers to help students in their studies. This is a lucrative business and many provincial educational publishers have excelled in developing teaching materials to suit local needs.
In the market for social sciences books, a few large publishing companies like China University Press, Tsinghua University Press, and Jilin Education Publishing House have made significant achievements. They have published a huge number of popular titles and acquired reprint rights for foreign texts.
The People’s Medical Publishing House, the largest and most diversified medical publishing company in China, has a strong position in the market for academic and general medical books. It publishes a large number of academic medical works, textbooks, and medical reference books.
3. SDX Joint Publishing Co. Ltd.
SDX Joint Publishing Company (Chinese: Sheng Huo Shu Dian ; pinyin: Shenghuo shudian) is one of the most prominent book publishers in China. It was founded in 1948 as a result of a merger between three venerable Shanghai publishers and book stores: Life (Chinese: Shenghuo shudian), Reading (Chinese: Du Shu Chu Ban She ; pinyin: Dushu chubanshe) and New Knowledge (Chinese: Xin Zhi Shu Dian ; pinyin: Xinzhi shudian).
As a member of the China Publishing Group, SDX is one of the country’s largest and most well-known publishing companies, which publishes a wide range of books and journals related to social science, literature, history, politics, philosophy, art, archeology and economics. It also has a strong reputation for bringing to Chinese audiences many valuable foreign theories and academic studies.
The company is headquartered in Beijing and has offices and distribution centers throughout the country. It produces about 500 titles with annual sales of RMB80 million. It is best known for its translations of the most important contemporary Western works in philosophy and the humanities.
Its most popular series include Modern Western Academic Library, The Frontiers of Academia, Culture & Life, and New Knowledge. These books introduce worthy Western theories and academic studies to the Chinese audience.
In addition to books, SDX also publishes a number of journals, including Life Weekly and Reading Monthly. Both of these publications have gained a deserved reputation as the most influential in their fields.
The company is currently undergoing an expansion plan, and its current CEO is Guo Liang, who was appointed to the position on August 12, 2020. Guo Liang, who is a veteran of the Chinese publishing industry, previously served as vice president and head of the marketing department at China National Publications Import & Export (Group) Corporation.
4. Shanghai Century Publishing Group
Shanghai Century Publishing Group publishes books, newspapers and other contents. The Company also operates industrial investment in the field of education, science and technology and art.
The Company publishes and develops textbooks for kindergarten, elementary and high schools to colleges and universities, and related materials for vocational schools, special education and secondary education for adults, as well as ELHI teachers' training materials. Its publications are sold in China, the United States and other countries.
It has a back catalog of more than 100,000 titles and its annual gross sales exceed RMB1.2 billion, the largest among all publishers. Its main customers are local kindergartens, elementary and middle schools, colleges and universities, vocational schools, ELHI teachers' training programs and other educational institutions in the Chinese mainland.
In terms of the most popular books in the Chinese mainland, the top five are all U.S. bestsellers, including Dan Brown’s The Lost Symbol and Stephenie Meyer’s Twilight Series. These bestsellers account for a large percentage of the country’s book market.
The company’s back catalog also includes a variety of Chinese classics, ancient works and literary works from overseas. Besides publishing books, it also conducts scholarly research and compiles dictionaries and linguistic reference books.
The Chinese language is an important area of study for scholars and students in the country. There are a number of specialized literary and scientific publications that cover Chinese literature, philosophy, culture, history, art, religion, politics, economics, and foreign languages. In addition, the country has more than 1,000 university presses.
5. The Commercial Press
The Commercial Press is a Chinese book publisher headquartered in Wenzhou City, Zhejiang province. It publishes books aimed at the local market and overseas markets. The company also publishes Chinese-language newspapers and magazines.
The company is run by three senior editors, who have published a wide range of popular Chinese literature. The publishing house has a staff of more than 500 employees and distributes its products in over 100 countries and regions around the world.
In addition to Chinese-language magazines, the company also publishes books in English, French, and German. Its main customers are foreign publishers and academics.
One of the most important factors behind the success of The Commercial Press is its ability to provide high-quality books to customers at an affordable price. This allows the company to maintain a healthy profit margin and attract a large number of readers.
Another factor that helps The Commercial Press gain a loyal readership is its dedication to providing the highest quality translations and editing services. The company has a highly skilled team of translators, editors, and proofreaders who work closely with foreign authors to ensure that their works are accurately translated into Chinese and edited for ease of use in the target language.
Moreover, The Commercial Press publishes many non-fiction books on topics ranging from Chinese history to the arts. These books are available in different languages, and they are a good way to learn more about Chinese culture.
The company also publishes some books focusing on Chinese science and technology. These books are a good resource for students studying science and engineering in universities around the country. They are also a great source of information for foreign tourists and business people looking for information about China.
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