The Doubleday Book Company played a significant role in the emergence and popularization of the horror genre. In the early 20th century, Doubleday began publishing books that focused on horror, supernatural and eerie stories. These books covered a wide range of topics, from ghost stories, to supernatural fiction, and gothic horror.
One of the most notable horror books published by Doubleday is H.P. Lovecraft's "The Call of Cthulhu" first published in 1928. This book is considered a classic in the horror genre and has been influential in the development of cosmic horror and weird fiction. It tells the story of a cult worshipping an ancient monstrous deity, and the narrator's investigation of the cult's activities.
Another notable horror book published by Doubleday is Stephen King's "Salem's Lot" first published in 1975. This book tells the story of a small New England town that is overrun by vampires and the attempts of a group of survivors to fight back. This book is considered one of King's best works and helped establish him as a leading horror author.
In the 1970s and 1980s, Doubleday continued to publish a wide range of horror books, including books on ghost stories, supernatural fiction, and gothic horror. The company's success in this genre helped to establish it as a leading publisher in the field and helped to popularize the horror genre as a whole.
Doubleday also played a significant role in the creation of book clubs, which helped to reach a wider audience and increase the sales of horror books. Doubleday Book Club and Literary Guild were two of the most notable book clubs created by the company, which focused on horror books and helped to popularize the genre even more.
Overall, Doubleday played a key role in the emergence and popularization of the horror genre, by publishing influential and popular books in this field and helping to reach a wider audience through its book clubs. The company's contribution to the horror genre has helped to establish it as a leading publisher in the field, and helped to popularize the genre as a whole.
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