The Social Psychology of Group Decision and Social Influence by Muzafer Sherif and Carl Hovland

"The Social Psychology of Group Decision and Social Influence" is a book by Muzafer Sherif and Carl Hovland, both social psychologists, which provides an overview of the research on how groups make decisions and the dynamics of social influence within groups. The book is considered an important resource for researchers and practitioners interested in the social psychology of group decision making and social influence.

In "The Social Psychology of Group Decision and Social Influence," Sherif and Hovland summarize key findings of research on group decision making and social influence, and apply them to the specific context of group dynamics. They cover topics such as group polarization, groupthink, conformity, minority influence, and social comparison processes.

The authors also discuss the role of leadership and communication in group decision making, arguing that leaders play a crucial role in shaping the decision-making process and influencing the outcome of group decisions. They also highlight the importance of diversity and dissent in group decision making, arguing that groups with diverse perspectives and dissenting opinions tend to make better decisions than groups with a homogeneous perspective.

The book also goes into the importance of group dynamics, such as group cohesion, group decision making and group problem solving, in shaping the dynamics of group decision making and social influence within groups.

In summary, "The Social Psychology of Group Decision and Social Influence" is a book by Muzafer Sherif and Carl Hovland, which provides an overview of the research on how groups make decisions and the dynamics of social influence within groups. The book summarizes key findings of research on group decision making and social influence and applies them to the specific context of group dynamics, covering topics such as group polarization, groupthink, conformity, minority influence, and social comparison processes, and emphasizing the role of leadership, communication, diversity and dissent, and group dynamics in shaping the decision-making process and influencing the outcome of group decisions.

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