"The Social Psychology of Self-presentation" is a book by Mark Leary, a social psychologist, which provides an overview of the research on how people present themselves to others and the impact it has on social interactions. The book is considered an important resource for researchers and practitioners interested in the social psychology of self-presentation.
In "The Social Psychology of Self-presentation," Leary summarizes key findings of research on self-presentation and how it shapes social interactions. He covers topics such as impression management, self-promotion, and the impact of social media on self-presentation. He explains how people present themselves to others in order to influence how they are perceived and to achieve specific goals.
The author also discusses the role of self-esteem in self-presentation, arguing that people with high self-esteem tend to be more confident and self-assured in their self-presentations, while people with low self-esteem may be more self-conscious and uncertain. He also highlights the potential negative consequences of self-presentation, such as the potential for dishonesty and manipulation.
The book also goes into the importance of understanding the audience and the context in which self-presentation occurs, and how it can shape the effectiveness of self-presentation.
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